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HP: “Reinvent Romance with R2-D2”


We crafted an original score to match the tech-centric tenderness evoked by HP’s promotional tie-in spot for Star Wars: The Force Awakens. Working with BBDO, our score for HP infuses a bit of wonder into another Adweek Ad of the Day winner that melds engineering and young, modern romance with the help of beloved Star Wars character, R2-D2.