We created the escalating melodies and rhythm that serve as the soundtrack for Grey New York’s “Football is Family” 2015 launch campaign for the NFL. Starring New England Patriots superstar tight end Rob Gronkowski, the “Suiting Up” spot and its intensifying music, which give a nod to the aspiring youths in the pee-wee leagues and above, earned Ad of the Day honors in Adweek. Having a perfect pitchman who himself is a kid at heart certainly helps.